The BÄSTIS Billboard
Description
On May 17th, Norway's National Day, we transformed a traditional outdoor billboard at Majorstua into a 15-square-meter lint roller, giving everyone at Majorstua subway station the chance to roll themselves lint-free. The giant lint roller was frequently used on everything from suits and flags to bunads and… hair.
Client
IKEA
Year
2024
Category
Advertising
Credits
Design & Illustration
Magnus Snickars
Art direction & concept
Caroline Riis
Eirik Sørensen