The BÄSTIS Billboard

Description

On May 17th, Norway's National Day, we transformed a traditional outdoor billboard at Majorstua into a 15-square-meter lint roller, giving everyone at Majorstua subway station the chance to roll themselves lint-free. The giant lint roller was frequently used on everything from suits and flags to bunads and… hair.

Client

IKEA

Year

2024

Category

Advertising

Credits

Design & Illustration
Magnus Snickars

Art direction & concept
Caroline Riis
Eirik Sørensen